AI and Machine Learning

Haystack: Enhancing OpenSearch with AI-based Semantic Search

How to use Haystack to augment OpenSearch for AI-based semantic search.

February 7, 2023
February 7, 2023

Haystack: Enhancing OpenSearch with AI-based Semantic Search

Traditional search engines like OpenSearch are powerful tools for indexing and retrieving large datasets using keyword-based matching. They’re fast, scalable, and ideal for structured or text-heavy queries.

However, as organizations handle increasingly complex data, users now expect search systems to understand meaning, not just keywords.

That’s where semantic search comes in. By combining OpenSearch with Haystack, an open-source NLP framework, companies can move beyond literal keyword matches to deliver intent-driven, context-aware search experiences.

Haystack doesn’t replace OpenSearch—it enhances it. Together, they create a hybrid search stack that is both efficient and intelligent.

TL;DR — Key Takeaways

  • OpenSearch is great for keyword and structured searches, but it lacks semantic understanding.
  • Haystack adds AI-powered relevance, intent recognition, and context awareness.
  • The combination allows organizations to improve recall, accuracy, and user satisfaction.
  • Instead of replacing OpenSearch, Haystack can augment it to bring semantic intelligence into existing infrastructure.

What Is Haystack?

Haystack, developed by deepset, is an open-source NLP framework that enables developers to build intelligent search and question-answering systems using transformer models. It provides all the building blocks needed for AI-powered retrieval, including retrievers, readers, and rankers.

It’s often used for:

  • Semantic search, where meaning and context drive results instead of keyword matches.
  • Question answering, where the system extracts direct answers from documents.
  • Document ranking and summarization, optimizing relevance across large data sets.

Haystack’s flexibility makes it ideal for teams that want to add semantic search on top of existing engines like OpenSearch, Elasticsearch, or Pinecone.

Why Enhance OpenSearch with Haystack?

OpenSearch is excellent at handling full-text search and structured queries. It ranks results using term frequency and inverse document frequency (TF-IDF), which works well when users know the exact terms to search.

However, OpenSearch doesn’t understand language context or user intent—it treats “ethical AI” and “AI ethics” as different queries.

Integrating Haystack changes that dynamic. Haystack introduces semantic embeddings—vector representations of meaning—to help OpenSearch retrieve results that are conceptually related, not just textually similar.

In a typical setup, the workflow looks like this:

  1. The user submits a query in natural language.
  2. Haystack transforms the query into an embedding vector.
  3. OpenSearch retrieves candidate documents based on text relevance.
  4. Haystack’s retriever and reader refine results based on semantic similarity and contextual understanding.

The result: a hybrid pipeline that combines OpenSearch’s speed with Haystack’s intelligence.

Elasticsearch vs. OpenSearch with Haystack

Elasticsearch and OpenSearch share a common foundation, but they diverged after Elastic changed its license model. Elasticsearch offers enterprise-level analytics and plugins, while OpenSearch remains fully open-source.

Teams often choose OpenSearch when they want a cost-effective, flexible solution with strong community support. It’s easier to integrate and maintain, especially for organizations focused on search performance rather than analytics-heavy workloads.

When Haystack is layered on top of OpenSearch, it brings many of the semantic capabilities previously only available in paid Elasticsearch versions. This means you can achieve deep contextual search without migrating your entire stack or incurring licensing costs.

In short, OpenSearch + Haystack gives you a balanced, scalable, and budget-friendly solution for AI-enhanced search.

How Haystack Improves Semantic Search

Haystack’s power comes from its ability to represent language in embeddings—numerical vectors that encode meaning. These embeddings allow the system to understand relationships between words, phrases, and concepts.

When integrated with OpenSearch, the process unfolds as follows:

  • Data ingestion: Documents are parsed, cleaned, and converted into embeddings.
  • Retriever phase: Haystack identifies documents whose meaning aligns with the query, not just those containing matching words.
  • Reader phase: A transformer model interprets the selected text to extract or summarize the most relevant information.
  • Ranking: Results are ordered by semantic similarity, ensuring the user sees the most meaningful matches first.

This architecture bridges the gap between keyword-based retrieval and AI-driven understanding. It’s particularly effective in use cases like technical documentation search, customer support portals, academic research databases, and ESG data analysis—anywhere context matters as much as keywords.

Double-Click on OpenSearch for Semantic Search

OpenSearch is built for speed and scalability, offering efficient keyword indexing and ranking. It excels when precision matters and the vocabulary is predictable—for example, log analysis or structured data queries.

However, its ranking system depends entirely on statistical relationships between terms, not conceptual relationships. As a result, OpenSearch struggles when users phrase queries differently or when synonyms are involved.

For teams whose data involves natural language—such as support tickets, product reviews, or research reports—this limitation can make search feel rigid or incomplete.

Enter Haystack for Semantic Search

Adding Haystack on top of OpenSearch introduces an understanding of context and intent. Instead of asking “Does this document contain the word?”, Haystack asks, “Does this document mean the same thing?”

This semantic layer transforms the search experience:

  • Queries return conceptually related results, even if no keywords match exactly.
  • The system recognizes synonyms, paraphrasing, and natural phrasing.
  • Users receive faster, more accurate, and contextually relevant results.

For instance, a query like “How do I reduce carbon footprint?” would retrieve documents about “cutting emissions” or “lowering environmental impact”—concepts that are semantically linked but textually distinct.

Haystack vs. ChatGPT for Search

Both Haystack and ChatGPT use large language models, but their goals differ.

Haystack focuses on retrieval and ranking—it searches through your existing data to find factual, explainable results.

ChatGPT, meanwhile, is a generative model—it creates text based on patterns it has learned but does not directly search your internal data unless specifically connected to it.

Haystack is ideal for:

  • Enterprise or domain-specific search
  • Explainable, auditable pipelines
  • Integrating with internal document repositories

ChatGPT is ideal for:

  • Conversational assistance
  • Summarization and reasoning
  • Dynamic Q&A and ideation

In practice, the best outcomes often come from combining both—Haystack for data retrieval and ChatGPT for natural language explanation or summarization.

When to Use Haystack, OpenSearch, and ChatGPT Together

Each tool plays a complementary role:

  • OpenSearch provides the indexing and fast retrieval engine.
  • Haystack adds the semantic layer for intent and contextual ranking.
  • ChatGPT converts search results into conversational, human-like summaries.

For example, a user could query a knowledge base through a chatbot.

OpenSearch retrieves the indexed documents, Haystack ensures the most semantically relevant ones surface first, and ChatGPT summarizes them in natural language—creating a complete, end-to-end AI search experience.

Conclusion

OpenSearch remains a cornerstone for scalable, cost-efficient search.

But as users expect smarter, intent-aware results, adding Haystack enables organizations to evolve from keyword search to true semantic discovery.

The result is a hybrid system that maintains speed, improves relevance, and requires no major architectural overhaul.

If your goal is to deliver search experiences that understand what users mean rather than what they type, augmenting OpenSearch with Haystack is the most practical and future-ready solution.

Ready to build semantic search with Haystack and OpenSearch?

Talk to Azumo’s AI Engineering Team about creating intelligent retrieval pipelines tailored to your data, your stack, and your business goals.

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About the Author:

Chike Agbai

Founder & CEO | Azumo

Chike Agbai, Founder & CEO of Azumo, leads a nearshore software development firm that builds intelligent applications using top-tier Latin American talent.