Twitter, a leading social media platform known for open conversations and user engagement, faced a unique challenge. They wanted to provide a Twitter-like experience for large exclusive events, giving attendees the freedom to express themselves without compromising their privacy.
To achieve this goal, Twitter collaborated with Azumo, a software development services company, to build a user-friendly, customizable mobile-first solution that could be confidently marketed to their advertisers and easily scaled for concurrent deployment at multiple branded events.
Twitter is one of the largest social media platform globally. The company’s mission is to give everyone the power to create and share content instantly, without barriers, allowing anyone to connect in-the-moment with friends, other fascinating people and organizations around the world.
Azumo helped my team with the rapid development of a standalone app at Twitter and were incredibly thorough and detail oriented, resulting in a very solid product.
Twitter's largest advertisers sought to create exclusive events where attendees could interact in a Twitter-like environment without broadcasting tweets on the open platform. This posed several challenges:
- Exclusive Event Experience: Twitter needed a solution that could offer the same interactive and conversational experience as Twitter, but in a closed and exclusive setting for large events.
- Customizable and Scalable Solution: The application had to be highly customizable to fit various branded events' themes and requirements. Additionally, Twitter envisioned deploying the solution globally without the need for on-site technical assistance at each event.
Azumo's expertise in mobile app development and scalability enabled them to deliver a highly reliable and customizable Twitter Studio application for iOS.
Freedom to Express
The new Twitter Studio application allowed users to tweet their choice of still photos, montages, GIFs, or videos with additional content. Attendees had the freedom to express themselves without any constraints while enjoying a private and exclusive event experience.
Seamless Global Deployment
Twitter's team can confidently deploy the application globally without requiring on-site technical help at each event. The application's robust foundation ensures smooth functionality and performance across various event locations.
Branded Experience with Core Twitter Features
The newly built application gave users access to many of the core Twitter platform features within a highly branded environment. Users could quickly get verified and interact with the application seamlessly, enhancing their overall experience.
Integration of Private Features
Azumo integrated several private features available only to Twitter apps, enhancing the native experience for Twitter Studio users. This integration added unique value to the application and contributed to its success.
Twitter's collaboration with Azumo resulted in a powerful and engaging Twitter Studio application, transforming exclusive event experiences:
- Enhanced User Engagement: The application provided attendees with an impressive branded experience, leveraging Twitter's core features to drive potential engagement and interactions.
- Scalable and Enterprise-Ready: The mobile-first app is scalable and easy to use, enabling Twitter to confidently offer it to their customers for capturing spontaneous moments at their branded, high-impact events worldwide.
Through its partnership with Azumo, Twitter successfully achieved its goal of providing an exclusive and private event experience akin to Twitter's open platform.
The Twitter Studio application empowered event attendees to express themselves freely and interact within a branded environment. Azumo's expertise in mobile app development and scalability contributed to the seamless global deployment and enterprise readiness of the application. Twitter continues to enhance user engagement and brand experiences, reinforcing its position as a leading social media platform and innovator in delivering exceptional event solutions.