Nearshore Solutions
Gaming
Development Expertise
Outsourced Services
Located in the San Francisco Bay Area, Big Run Studios is a leading mobile gaming publisher, renowned for delivering top-notch games for traditionally underserved audiences. Their prime focus was to create unforgettable casual competitive games for a unique targeted gaming market.
Big Run is a leading mobile game developer
The Challenge
Big Run Studios faced several pivotal challenges in their journey to transition from game development to self-publishing:
- Data Strategy Gap: As they ventured into game publishing, Big Run Studios lacked a well-defined data strategy to collect, analyze, and leverage user data effectively. They required guidance on technology selection, short-term priorities, and proof-of-concept strategies.
- Self-Publishing Ambition: To maximize their share of the gaming business, Big Run Studios aimed to self-publish their games. This required a robust data infrastructure to facilitate user acquisition efforts and drive advertising campaigns efficiently.
The Solution
In collaboration with Azumo, Big Run Studios embarked on a journey to resolve their data challenges. Azumo spearheaded the development of an integrated data infrastructure, meticulously converging data from divergent sources. Detailed data pipelines and protocols were put into place, forming the backbone for ensuing analyses.
Tailoring to the studio's unique needs, custom dashboards were conceived and deployed, offering Big Run Studios a lens into the world of data that mattered most to them. Further augmenting their insights, Azumo instituted an automated weekly report mechanism, arming the studio with the capability to promptly detect and respond to significant fluctuations in game interactions.
Getting Results
The collaboration between Big Run Studios and Azumo yielded notable results:
- Data Empowerment: Big Run Studios now possesses comprehensive, near-real-time reporting capabilities for many of their live games. This stands in contrast to their previous limited, out-of-the-box aggregate trends from Firebase. This data empowerment has facilitated critical decisions regarding advertising expenditure and development focus.
- Smooth Workflow: The workflow between both teams started smoothly, and while scaling the team and games initially introduced some challenges, the addition of a part-time project manager from Azumo streamlined the process. Prioritization and communication improved, leading to more effective collaboration.