Developing a private social media network

Twitter has always been a place where people can share their thoughts, opinions and more importantly - conversations. But what if you wanted to have an exclusive event without anyone else knowing about it?

For Twitter and its largest advertisers this was a key goal. They wanted a way to create a Twitter like experience for large exclusive events without running tweets on the open Twitter platform. They wanted to give event attendees the freedom to express themselves without compromise.

Twitter approached Azumo to build a user-friendly, customizable mobile-first solution that they could confidently market to their advertisers and easily scale. For Twitter, scalability was paramount, as they envisioned having several Twitter Studio experiences deployed at branded events concurrently.

Twitter partnered with Azumo to design and develop the new Twitter Studio. Azumo built a highly reliable version of Studio on iOS. The new Twitter Studio application allows users to tweet their choice of still photo, montage, GIF, or video with additional content. Importantly, Twitter can deploy the application globally without needing on site technical help at each event. Twitter’s team now has an application with a solid foundation that they can confidently market to their customers

Twitter is keenly aware that the demand for impressive branded experiences leveraging their platform is a powerful source of potential engagement. The newly built application gives users access to many of the core Twitter platform features in a highly branded environment. Users can quickly get verified and interact with the application in moments. Azumo integrated several private features available only to Twitter apps which enhanced the overall native experience for the Twitter Studio user. Today, Twitter has an engaging, mobile, easy to use enterprise-ready app for their customers to capture spontaneous moments at their branded, high impact events globally.

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